Interviewees (in order of appearance):
Warren Weber of Star Route Farm, the oldest organic farm in California, who has a funny story about the beginnings of baby lettuce.
Amigo Bob Cantisano of Peaceful Valley Farm Supply and Organic Advisors, a Johnny Appleseed spreading organic and a key leader of the movement.
Stephen Decater of Live Power Community Farm, a student of Alan Chadwick at UC Santa Cruz who developed Rudolf Steiner’s Biodynamic philosophy into a practical farm
Jim Nelson, also a follower of Alan Chadwick, who founded Camp Joy Gardens and brings insight into the consciousness-raising dimensions of organic.
Wendy Johnson of the San Francisco Zen Center’s Green Gulch Farm, author of Gardening at the Dragon’s Gate and guide to the fierce green Zen path of organic.
Paul Muller of Full Belly Farm, which comes close to realizing the organic ideal.
Izzy Martin who pursues the politics, battles pesticides for twenty years, and builds the organic movement.
Bu Nygrens and Mary Jane Evans, founders of Veritable Vegetable, pioneering distributor, who give us a broad view of the evolution of organic.
Michael Funk of Mountain Peoples Warehouse who went on to found UNFI, now the largest distributor of organic and natural foods, an important part of the organic story.
Sibella Kraus, forager for Chez Panisse who brought together chefs and farmers, birthed farm-to-fork movements, farmers markets and urban ag parks.
Steve Pavich of Pavich Farms, trailblazing grape grower who is the first to take organic to commercial scale, with a dramatic story of rise and fall.
Tonya Antle, Steve Pavich’s sister-in-law and cheerleading marketer who breaks into supermarkets, takes Pavich up to 75 growers, then does it again at Earthbound Farm.
Allen Garcia, rice grower for Lundberg Farms who becomes a leader in wildlife conservation farming, creating “B&B’s for ducks” in flooded fields.
Brian Leahy, who became head of CCOF, the certifying group, during USDA Organic battles, and now heads the California Department of Pesticide Regulation, a visionary.
Michael Ableman, another pioneer, photographer and author of four books, whose journey from Fairview Gardens to Sole Food Street Farm captures the arc of organic.
Severine Fleming, founder of the Greenhorns and leader of the next generation of organic, who takes us on a tour, talks of succession and keeping organic land organic.
Ruthie King of the Grange Farm School, who shows us how to make the perfect compost pile.
Steve Pedersen of High Ground Organic Farms demonstrating how to grow your own green fertilizer using rhyzobial bacteria to colonize roots and fix atmospheric nitrogen.
Julie Guthman, professor and author of Agrarian Dreams, who brings an analysis of the industrialization and bifurcation of organic, how both sides changed and thrived.
Albert Straus of Straus Organic Creamery, the first west of the Mississippi, who led the mainstreaming of organic dairy and now is at the forefront of carbon farming.
Paul and Elizabeth Kaiser of Singing Frogs Farm, exemplary no-till farmers devoted to building soil while growing great crops.
ALBA Institute’s Nathan Harkleroad, who trains Latino workers to become farmers, and Javier Zamora, their star student who grows the best strawberries as JSM Organic
Kristyn Leach, Lalitha Visveswaran and Fred Hempel of Sunol Ag Park, started by Sibella Kraus.
Willow Rosenthal who pioneered City Slickers Farm to grow food for the inner city food desert of West Oakland.
Marie Hoff, shepherd who guides us to Fibershed, founded by Rebecca Burgess, a collective extending organic from food to fiber.
Marci Zaroff, eco-fashion pioneer who innovated organic cotton and “turned the concept of organic fashion from hippie to hip.”
Jacob Katz of Project Nigiri, who is growing “floodplain fatties,” baby salmon that thrive in flooded rice fields, working with nature to restore self-sustaining runs of salmon
John Wick and Dr. Jeffrey Creque of the Marin Carbon Project, carbon farming leaders who have discovered ways to take carbon dioxide out of the atmosphere and put it in the ground where it belongs, the “best news on the planet.”
Kelly Mulville of Paicines Ranch and Joe Morris of Morris Grass-Fed, who explore how microbes sequester carbon, the role of photosynthesis in plants feeding the soil, and intensive rotational grazing strategies — graze, dung and trample.
Renata Brillinger of CalCAN, policy expert and leading voice in California’s carbon farming initiatives, takes us on the Carbon Tour and talks of the Brown Revolution.