Newsletter #27 – May 17, 2018
Hi, Mark Kitchell here again. The San Francisco showing at the Roxie is coming up next Monday, May 21st from 6pm-9pm. Rainbow Grocery is sponsoring the event; they have been oh so generous and helpful. Big thanks! Appearing will be Bu Nygrens of Veritable Vegetable, Kim Kaput of Rainbow Grocery, and John Wick of the Marin Carbon Project. We did a lot of postering and gave out postcards at five farmers markets. Hopefully a big crowd will show up. I recommend buying tickets in advance at or just go to the Roxie website. It’s exciting to play our hometown cinema. Be there!
On Saturday, June 2nd from 1pm-4pm, is an event at Paicines Ranch in San Benito Co. about ten miles south of Hollister. It’s an extraordinary place, a center of regenerative ranching, run by Kelly Mulville who is interviewed in the film. Thanks to Sallie Calhoun, they are also one of our sponsors. Claudio Nunez will lead a tour of the ranch, Evolution of Organic will screen in the barn and John Wick will talk about carbon farming.
Here’s a link for tickets:
After you get tickets, they will send driving instructions and a phone number.
New additions to the screening schedule include:
— Thursday 5/24      Leashless Brewery, Ventura
— Tuesday 6/05        Marc Kasky’s house at 64 Funston in the Presidio of San Francisco
— Monday 6/25         Marmalade Library, Salt Lake City, 7pm
— Tuesday 6/26        CalEPA Headquarters, 1001 I St., Sacramento
— Tuesday 7/03        Arena Theater in Point Arena (thanks to Susan Crutcher)
— Monday 7/16         Varsity Theater in Ashland, OR, benefit for Our Family Farms
— Tuesday 7/17        Southgate Cinema in Grants Pass, OR
We’re working on The Shed in Healdsburg and other Northern California screenings for July; the Bijou in Eugene and more Oregon screenings; Pothole Pictures in Shelburne Falls, MA; Southern California in the fall; Idaho and Washington, Arizona and Colorado; and ALBA Institute in Salinas with a Spanish-dubbed version now in the works.
BUY US A SONG, our crowdfunding campaign to license five songs, the last call to contribute to Evolution of Organic, will launch on June 1st and run for two months thru the end of July. It makes sense to take a collective approach to these final costs and we hope you like the idea of buying a Grateful Dead song. For me it’s the last mile. Help!
The final version of the film is done and new masters have been made. Thanks again to all who contributed including twenty-three sponsors. You are in the credits. I’m pleased and proud and it’s a huge relief to turn our attention more fully to grassroots outreach. The last two events, at Mark Squire’s Tara Firma Farm and Javier Zamora’s JSM Organics, taught us a lot. Turnouts are smaller on a farm. That’s all right, we’re still dedicated to finding the organic community wherever and however. We’re having good discussions and, amazingly enough, everybody likes the film.

Newsletter #26

May 1, 2018

Two of my favorite shows are coming this week, in a barn and a packing shed.

Javier Zamora who grows the greatest strawberries is throwing a Cinco de Mayo celebration this Saturday May 5th at his JSM Organics farm in Royal Oaks between Watsonville and San Juan Bautista. Mariachi from noon – 2:30, food and strawberry picking and two screenings of Evolution of Organic at 3pm & 5pm in the packing shed. This should be a lot of fun. Hope you’ll come.

This Friday, May 4this the show in a barn at Mark Squire’s Tara Firma Farm. 6:30pm. This event is sponsored by Good Earth Natural Foods. It features music beforehand by Jerry Draper; and a panel discussion afterward with pioneer Wendy Krupnick, Mark Squire of Good Earth, Tom Mello of Amy’s, John Wick of the Marin Carbon Project and Jerry Draper of Marin Organic. Really looking forward to this event. Please join us. It’s at night in a barn, so bring a coat and/or blanket.

Organizing a Southern California campaign begins this week. Thanks to Dr. Bronner’s for sponsoring the campaign. It will be run by Corinne Bourdeau and Susan Haymer of 360 Degree Communications. Contact them at:
Let us hear from you if you live in the Southland and want to get involved, get notices or take part however. We’re coming off a good show on Earth Day for the Earth Focus Film Fest. Now we’re going to take the film wide.

Re: Buy Us A Song, our crowdfunding campaign to raise $20K for licensing five songs, we’re finally starting to build the site. Now it looks like we’ll run the campaign in June and July. Hallelujah, it’s the end. We’re putting finishing touches on credits revisions, will remaster the film next week and have it ready to distribute soon.

Thanks for all, Mark



Newsletter #22   4/05/18
Tonight is Evolution of Organic’s San Rafael show. Warren Weber of Star Route Farm, Wendy Johnson of Green Gulch Farm, and John Wick of the Marin Carbon Project will appear afterwards. 7:15 at the Rafael Smith Film Center on 4th St in downtown SR.
Ticket link:
Tomorrow’s event at Tara Firma Farm is rained out, so we cancelled and rescheduled for Friday May 4th, at 6:30pm. All else remains the same, including the ticket link:
We are finally closing the credits next Tuesday 4/10. So one last appeal: $200 or more gets your name in the credits; $2,000 or more makes your company a sponsor. All we need at this point is a yes to get in the credits.
Welcome the film’s newest sponsors:
— Jamii & Stan Pura
— Larry Turley, Turley Wine Cellars
— Nion McEvoy, McEvoy Ranch
I’m proud to say we have a total of twenty-two sponsors. Thanks again for all that support from the organic community.
Tonight also begins my first career retrospective. Three Thursdays in April at the Rafael.
— 4/05                        Evolution of Organic
— 4/12                        Berkeley in the Sixties, Academy Award nominee & well-loved classic
— 4/19                        A Fierce Green Fire, about the environmental movement
The website’s schedule got updated. We’ve got big shows coming:
— 4/13                        Santa Cruz premiere
— 4/13                        Princeton Enviro Film Fest
— 4/18                        Naro Cinema, Norfolk VA
— 4/19                        Sustainable Movie Series at Ambler Theater, Ambler PA
— 4/19                        BendFilm at McMenamin’s Old St Francis Theater, Bend OR
— 4/21                        Earth Focus Enviro Film Fest at Laemmle Monica, Santa Monica CA
In May we’ll have big shows:
— Tara Firma Farm redo 5/04
— 5/05 Cinco de Mayo celebration at Javier Zamora’s farm outside Watsonville
— San Francisco’s Roxie on Monday 5/21, presented by Rainbow Grocery
— 6/02 at Paicines Ranch in San Benito south of Hollister
— 6/12 at Cinemapolis in Ithaca NY
Here’s tax-deductible donation info for our 501(c)3 fiscal sponsor, International Documentary Association:
Electronically to webpage:   
By check:       Make payable to:      International Documentary Association
                        On memo line put:  #4219 Evolution of Organic
                        Mail to:                       IDA, 3470 Wilshire Blvd. Ste. 980
Los Angeles, CA 90010
Thanks!  Mark