Newsletter #33 – 9/27/2018

Southern California shows coming up this weekend 
This newsletter is a reminder that three Southern California shows of Evolution of Organic are coming up this weekend:
— Sat 9/29, 10:30am, Main Los Angeles Public Library, 630 W. 5thSt, downtown LA
— Sat 9/29, 6:00pm, The Ecology Center, San Juan Capistrano. 32701 Alipaz St.
Including Dr. Bronner’s film Journey to Serendipol. Event sponsored by Jimbo’s.
— Sun 9/30, 1:30pm So Cal Environmental Coalition presents in the San Fernando Valley, at Columbia College Hollywood, 18618 Oxnard St., Tarzana.
Our Southern California campaign is funded by Dr. Bronner’s, thanks to Christina Volgyesi. It is organized by 360 Degree Communications, the fabulous team of Corinne Bourdeau and Susan Haymer. We are honored to have The Ecology Center event sponsored by Jimbo’s, natural food grocers in North San Diego County. There the program will include a wonderful short film about Dr. Bronner’s coconut oil plantation and processing operations in Sri Lanka, called Journey to Serendipol. I will appear at all three shows. Please come on out and see Evolution of Organic. Tell all your friends too, post on social media and help us with grassroots outreach. Thanks.
Further on in So Cal are three more shows plus things in the works:
— the Ojai Film Festival on Sunday 11/11 at 1pm, at the Ojai Valley Arts Center, sponsored by the Ojai Valley Green Coalition
— Huntington Library in San Marino, confirmed but not yet calendared
— Farm Lab in Escondido, organized by The Ecology Center, also not yet calendared
360 Degree Communications is working on: Santa Monica Library and College for Earth Day 2019 ; a food conference in San Diego; Isla Vista Co-op in Santa Barbara; Transitions Mar Vista; Growing Great; Gourmandise; and more. We’ll let you know…
Good news on the farm conference front:
 — EcoFarm 2019 said yes. The film will show on Thursday 01/24/19 at 12:15pm in the Chapel at Asilomar in Pacific Grove CA.
— the Soil & Nutrition Conference organized by Dan Kittredge’s Bionutrient Food Association will show the film 12/01-02/18 in Southbridge, MA.
— PASA, the Pennsylvania organic farmers group, is working on a show for their winter conference
— Organicology in Portland OR in February is also working on a show.
— MOSES in Wisconsin in March is interested too.

Newsletter #32 – September 13, 2018

A Busy Fall — Tours and Shows, Buy Us A Song and a Spanish version

Hi, Mark Kitchell here. Just now we are hitting one hundred shows of Evolution of Organic. Bravo!
In September come two tours and shows from Alaska to Turkey. 
Today 9/13 at 7pm it plays the National Heirloom Expo in Santa Rosa. 
Then comes the Northeast tour:
— Fri 9/14 at the Railroad Square Cinema in Waterville, ME, for a weeklong run
— Sat 9/15 at the Gem in Bethel ME, sponsored by the Local Food Connection
— Sun 9/16 at the Savoy Cinema in Montpelier VT
— Mon 9/17 at Amherst Cinema in Amherst MA.
Thanks to NOFA/Mass founders Julie Rawson, Jack Kittredge and their son Dan Kittredge of the Bionutrient Food Association. The three of them will appear in Amherst. 
Next is the Homer Documentary Film Festival in Alaska, three shows on 9/21-23-25.
EOO’s Southern California campaign is funded by Dr. Bronner’s and organized by 360 Degree Communications. It begins with three events:
— Sat 9/29, 10:30am, Main Los Angeles Public Library, 630 W. 5thSt, downtown LA
— Sat 9/29, 6:00pm, The Ecology Center, San Juan Capistrano. 32701 Alipaz St.
Including Dr. Bronner’s film Journey to Serendipol
— Sun 9/30, 1:30pm So Cal Environmental Coalition presents in the San Fernando Valley at Columbia College Hollywood, 18618 Oxnard St., Tarzana.
I’ll appear at all Northeast tour stops and the Southern California campaign. The Heirloom Expo tonight too. You can find the full schedule on our website: Other upcoming shows include Wodonga Valley in Australia; BIFED Festival in Turkey; Watsonville Film Fest (CA); Friday Harbor Film Fest (WA); and Antigonish, Nova Scotia. Ojai Film Fest is set for 11/11 at 1pm. Shows at the Huntington Library in San Marino and the Farm Lab in Escondido are set but not dated. We’re working on a Northwest tour for November and much more. 
I committed to eighteen months of grassroots outreach. A year has passed successfully. Six months more before I move on. So if you have any ideas or offers, now is the time to speak up. 
Good news about BUY US A SONG — our crowdfunding campaign aimed at raising $20,000 to license five pieces of music. In June and July twenty-seven generous souls donated more than half: $12,140. That’s enough to license the Grateful Dead’s Uncle John’s Band. Hooray! Now we are raising funds for Dave Mallett’s iconic Garden Song and Country Joe & the Fish’s Fixin’ to Die Rag. The musicians deserve to get paid too. 
You can find the Buy Us A Song campaign on the film’s website:
On the top menu, click on the tab:         Buy Us A Song
There are two ways to contribute: via PayPal; or a tax-deductible donation to our fiscal sponsor IDA. 
Please help us the last mile of the way. Every contribution counts.
We’re also working on a Spanish dubbed version of the film. Ellen Farmer has done a great job of organizing the translation and recording. Now things are on hold until we raise funds for the editor. About $3,000 is what’s needed. If you’d like to help, I’d be ever so grateful. We’re eager to take the film to farmworker communities.
I’m excited to welcome aboard as sales agent for the film Lorraine Hess. We haven’t yet pushed sales to broadcast television and digital channels, streaming, downloads and consumer DVD. It will be interesting to see what we can do. 
Link to the Square store, where you can purchase a DVD or download:
Link to fiscal sponsor IDA site, where you can make a donation:
Link to the Evolution of Organic website, which includes the BUY US A SONG campaign, the trailer and lots of written info about the film, the screening schedule and a companion book by Kim Bancroft:
Hope to see you out on the hustings. Please spread the word via emails and social media – we depend on you for grassroots outreach. Consider one last contribution to bring the film home. 
And a big thanks to everyone whose support got us this far. 

Newsletter #31 – July 12, 2018

Much news to report:

  • BUY US A SONG, our crowdfunding campaign to raise $20K to license five pieces of music, has passed the halfway mark. Thanks!
  • Twenty upcoming engagements are booked, from the Northwest to the Northeast, Arizona to Alaska. Total shows have jumped over 100 with more to come…

BUY US A SONG has raised $10,340 from 21 generous supporters. That’s enough for the two licenses for the Grateful Dead’s “Uncle John’s Band.” I’m thrilled, relieved and eager to raise the rest. Anybody want to contribute towards Dave Mallett’s iconic “Garden Song”? Or Country Joe and the Fish’s “Fixin’ to Die Rag”?

This is the final month of the last crowdfunding campaign and I have been putting out the call to everyone. Hope you’ll contribute once more and bring the film to the finish line. You can find the BUY US A SONG campaign on the film’s website. Look for the tab on the top menu. You can contribute via Paypal or make a tax-deductible donation via the film’s fiscal sponsor IDA.
Outreach and distribution of “Evolution of Organic” has really taken off. Collective Eye got a bunch of new dates: Santa Fe, New Mexico; Waterville and Bethel, Maine, the beginnings of a Northeast tour in September; Yakima, Washington; and two more dates in Canada, in Castlegar, BC and Cobourg, ON. 360 Degree Communication organizing in Southern California firmed up The Ecology Center in San Juan Capistrano and the Ojai Film Festival. I got an enthusiastic yes from the National Heirloom Expo in Santa Rosa on 9/12 and added Mt Shasta this coming Sunday. There’s so much booking news that we must refer you to the schedule on our website for details. I count 113 shows between upcoming, in the works and past engagements.
Ten events are coming in July and I will appear at five of them:
— Sunday July 15th, 7:30pm, in Mt Shasta at the Temple of Intention
— Monday July 16th, 6:00pm, in Ashland at the Varsity
— Tuesday July 17th, 6:00pm, in Grants Pass at the Southgate Cinemas
— Wednesday July 18th, 6:00pm, in Eugene at the Bijou Art Cinemas
— Thursday July 26th, 7:00pm, in Healdsburg at The Shed
These shows have great hosts and sponsors and panel discussions, are benefits for great causes. Again, have a look at the schedule for details. I’m really excited and pleased with our outreach. We be grassroots! Let’s hope for awesome audiences!

Newsletter #29   6/07/18


This is a quick newsletter to let you know that BUY US A SONG, our crowd-funding campaign to license five pieces of music, has launched. It’s the last call to contribute to Evolution of Organic. Please help us bring the film home!
The campaign lives on our website: 
Go there and look in menu for BUY US A SONG.
You can see our new appeal video by clicking on the link at the top of this page
Not only are we home-brewing this crowd-funding campaign so that your contributions go further. But we figure that a collective approach is the way to go, that people will want to pitch in to buy a Grateful Dead song. However modestly we hope everybody donates, whether for the first time or one last time.
You have three choices for payment:
— PayPal
— IDA, the film’s fiscal sponsor, which gives you a tax deduction
— For larger donations or to pay by check, contact Mark Kitchell at (415) 515-0785 or
In the first few days we have received $700 from the Paicines ranch screening. Going forward we will contribute income from screenings and sales of the film. However I got two location scouting jobs, and am too busy to work as hard on outreach as I should. So please help us get started and I promise to pick up BUY US A SONG soon.
Thanks! Mark

Newsletter #28     5/31/18

A reminder about upcoming shows. On 6/02, this coming Saturday, from 1-4pm, is our event at Paicines Ranch. It is an emerging center of regenerative ranching and an extraordinarily beautiful place. I urge you to come tour the ranch, see the film and hear John Wick talk about carbon farming, “the best news on the planet.” Paicines Ranch is in San Benito County, south of Hollister, about a half-hour beyond Gilroy for those of you coming south on Hwy 101 & 25. Reservations are required, so we can give you directions. Only $10. Here’s the link:

Other June shows include: Cinemapolis in Ithaca NY on 6/12; Marmalade Library in Salt Lake City on 6/25; and CalEPA headquarters in Sacramento on 6/26. Those of you in Mendocino please mark your calendars for 7/03 at the Arena Theater in Point Arena. We just booked an engagement at the Bijou in Eugene, sponsored by Mountain Rose Herbs and Organically Grown Company. Thanks! So we have a mini-tour of Oregon: 7/16 in Ashland at the Varsity; 7/17 in Grants Pass at Southgate Cinemas; and 7/18 in Eugene at Bijou Cinemas. I’m very pleased to say that the film’s Sonoma premiere will be 7/26 at The Shed in Healdsburg. David Katz, one of the original gangsters from Farallones Institute, and his son Jacob Katz, founder of the Nigiri Project (raising salmon in rice fields), will appear with others. Thanks very much to Cindy Daniels and Doug Lipton of The Shed, as well as Evan Wiig of CAFF.

Just added are two new shows, at both of which I will appear:

  • Pothole Pictures in Shelburne Falls, MA on August 17th
  • Los Angeles Public Library, the Mark Taper Auditorium at the Main, 10:30am on September 29th

BUY US A SONG, our crowdfunding campaign to raise $20K for licensing five pieces of music, launches next Monday, June 4th. This is the last call, a final opportunity to support “Evolution of Organic” and bring the film home! We figure that a collective approach is the best way to buy a Grateful Dead song. We decided to home-brew the crowdfunding campaign, so you will find it on our website:

Check out the new appeal video, with me looking like a lunatic at the prospect of being done. Thanks to everyone who got the film this far. We hope you’ll contribute again at the end. And we’ll be reaching out to those who have not yet had a chance to contribute. Let’s all join Uncle John’s Band!