Newsletter #31 – July 12, 2018

Much news to report:

  • BUY US A SONG, our crowdfunding campaign to raise $20K to license five pieces of music, has passed the halfway mark. Thanks!
  • Twenty upcoming engagements are booked, from the Northwest to the Northeast, Arizona to Alaska. Total shows have jumped over 100 with more to come…

BUY US A SONG has raised $10,340 from 21 generous supporters. That’s enough for the two licenses for the Grateful Dead’s “Uncle John’s Band.” I’m thrilled, relieved and eager to raise the rest. Anybody want to contribute towards Dave Mallett’s iconic “Garden Song”? Or Country Joe and the Fish’s “Fixin’ to Die Rag”?

This is the final month of the last crowdfunding campaign and I have been putting out the call to everyone. Hope you’ll contribute once more and bring the film to the finish line. You can find the BUY US A SONG campaign on the film’s website. Look for the tab on the top menu. You can contribute via Paypal or make a tax-deductible donation via the film’s fiscal sponsor IDA.
Outreach and distribution of “Evolution of Organic” has really taken off. Collective Eye got a bunch of new dates: Santa Fe, New Mexico; Waterville and Bethel, Maine, the beginnings of a Northeast tour in September; Yakima, Washington; and two more dates in Canada, in Castlegar, BC and Cobourg, ON. 360 Degree Communication organizing in Southern California firmed up The Ecology Center in San Juan Capistrano and the Ojai Film Festival. I got an enthusiastic yes from the National Heirloom Expo in Santa Rosa on 9/12 and added Mt Shasta this coming Sunday. There’s so much booking news that we must refer you to the schedule on our website for details. I count 113 shows between upcoming, in the works and past engagements.
Ten events are coming in July and I will appear at five of them:
— Sunday July 15th, 7:30pm, in Mt Shasta at the Temple of Intention
— Monday July 16th, 6:00pm, in Ashland at the Varsity
— Tuesday July 17th, 6:00pm, in Grants Pass at the Southgate Cinemas
— Wednesday July 18th, 6:00pm, in Eugene at the Bijou Art Cinemas
— Thursday July 26th, 7:00pm, in Healdsburg at The Shed
These shows have great hosts and sponsors and panel discussions, are benefits for great causes. Again, have a look at the schedule for details. I’m really excited and pleased with our outreach. We be grassroots! Let’s hope for awesome audiences!

Newsletter #29   6/07/18


This is a quick newsletter to let you know that BUY US A SONG, our crowd-funding campaign to license five pieces of music, has launched. It’s the last call to contribute to Evolution of Organic. Please help us bring the film home!
The campaign lives on our website: 
Go there and look in menu for BUY US A SONG.
You can see our new appeal video by clicking on the link at the top of this page
Not only are we home-brewing this crowd-funding campaign so that your contributions go further. But we figure that a collective approach is the way to go, that people will want to pitch in to buy a Grateful Dead song. However modestly we hope everybody donates, whether for the first time or one last time.
You have three choices for payment:
— PayPal
— IDA, the film’s fiscal sponsor, which gives you a tax deduction
— For larger donations or to pay by check, contact Mark Kitchell at (415) 515-0785 or
In the first few days we have received $700 from the Paicines ranch screening. Going forward we will contribute income from screenings and sales of the film. However I got two location scouting jobs, and am too busy to work as hard on outreach as I should. So please help us get started and I promise to pick up BUY US A SONG soon.
Thanks! Mark

Newsletter #28     5/31/18

A reminder about upcoming shows. On 6/02, this coming Saturday, from 1-4pm, is our event at Paicines Ranch. It is an emerging center of regenerative ranching and an extraordinarily beautiful place. I urge you to come tour the ranch, see the film and hear John Wick talk about carbon farming, “the best news on the planet.” Paicines Ranch is in San Benito County, south of Hollister, about a half-hour beyond Gilroy for those of you coming south on Hwy 101 & 25. Reservations are required, so we can give you directions. Only $10. Here’s the link:

Other June shows include: Cinemapolis in Ithaca NY on 6/12; Marmalade Library in Salt Lake City on 6/25; and CalEPA headquarters in Sacramento on 6/26. Those of you in Mendocino please mark your calendars for 7/03 at the Arena Theater in Point Arena. We just booked an engagement at the Bijou in Eugene, sponsored by Mountain Rose Herbs and Organically Grown Company. Thanks! So we have a mini-tour of Oregon: 7/16 in Ashland at the Varsity; 7/17 in Grants Pass at Southgate Cinemas; and 7/18 in Eugene at Bijou Cinemas. I’m very pleased to say that the film’s Sonoma premiere will be 7/26 at The Shed in Healdsburg. David Katz, one of the original gangsters from Farallones Institute, and his son Jacob Katz, founder of the Nigiri Project (raising salmon in rice fields), will appear with others. Thanks very much to Cindy Daniels and Doug Lipton of The Shed, as well as Evan Wiig of CAFF.

Just added are two new shows, at both of which I will appear:

  • Pothole Pictures in Shelburne Falls, MA on August 17th
  • Los Angeles Public Library, the Mark Taper Auditorium at the Main, 10:30am on September 29th

BUY US A SONG, our crowdfunding campaign to raise $20K for licensing five pieces of music, launches next Monday, June 4th. This is the last call, a final opportunity to support “Evolution of Organic” and bring the film home! We figure that a collective approach is the best way to buy a Grateful Dead song. We decided to home-brew the crowdfunding campaign, so you will find it on our website:

Check out the new appeal video, with me looking like a lunatic at the prospect of being done. Thanks to everyone who got the film this far. We hope you’ll contribute again at the end. And we’ll be reaching out to those who have not yet had a chance to contribute. Let’s all join Uncle John’s Band!

Newsletter #27 – May 17, 2018
Hi, Mark Kitchell here again. The San Francisco showing at the Roxie is coming up next Monday, May 21st from 6pm-9pm. Rainbow Grocery is sponsoring the event; they have been oh so generous and helpful. Big thanks! Appearing will be Bu Nygrens of Veritable Vegetable, Kim Kaput of Rainbow Grocery, and John Wick of the Marin Carbon Project. We did a lot of postering and gave out postcards at five farmers markets. Hopefully a big crowd will show up. I recommend buying tickets in advance at or just go to the Roxie website. It’s exciting to play our hometown cinema. Be there!
On Saturday, June 2nd from 1pm-4pm, is an event at Paicines Ranch in San Benito Co. about ten miles south of Hollister. It’s an extraordinary place, a center of regenerative ranching, run by Kelly Mulville who is interviewed in the film. Thanks to Sallie Calhoun, they are also one of our sponsors. Claudio Nunez will lead a tour of the ranch, Evolution of Organic will screen in the barn and John Wick will talk about carbon farming.
Here’s a link for tickets:
After you get tickets, they will send driving instructions and a phone number.
New additions to the screening schedule include:
— Thursday 5/24      Leashless Brewery, Ventura
— Tuesday 6/05        Marc Kasky’s house at 64 Funston in the Presidio of San Francisco
— Monday 6/25         Marmalade Library, Salt Lake City, 7pm
— Tuesday 6/26        CalEPA Headquarters, 1001 I St., Sacramento
— Tuesday 7/03        Arena Theater in Point Arena (thanks to Susan Crutcher)
— Monday 7/16         Varsity Theater in Ashland, OR, benefit for Our Family Farms
— Tuesday 7/17        Southgate Cinema in Grants Pass, OR
We’re working on The Shed in Healdsburg and other Northern California screenings for July; the Bijou in Eugene and more Oregon screenings; Pothole Pictures in Shelburne Falls, MA; Southern California in the fall; Idaho and Washington, Arizona and Colorado; and ALBA Institute in Salinas with a Spanish-dubbed version now in the works.
BUY US A SONG, our crowdfunding campaign to license five songs, the last call to contribute to Evolution of Organic, will launch on June 1st and run for two months thru the end of July. It makes sense to take a collective approach to these final costs and we hope you like the idea of buying a Grateful Dead song. For me it’s the last mile. Help!
The final version of the film is done and new masters have been made. Thanks again to all who contributed including twenty-three sponsors. You are in the credits. I’m pleased and proud and it’s a huge relief to turn our attention more fully to grassroots outreach. The last two events, at Mark Squire’s Tara Firma Farm and Javier Zamora’s JSM Organics, taught us a lot. Turnouts are smaller on a farm. That’s all right, we’re still dedicated to finding the organic community wherever and however. We’re having good discussions and, amazingly enough, everybody likes the film.

Newsletter #26

May 1, 2018

Two of my favorite shows are coming this week, in a barn and a packing shed.

Javier Zamora who grows the greatest strawberries is throwing a Cinco de Mayo celebration this Saturday May 5th at his JSM Organics farm in Royal Oaks between Watsonville and San Juan Bautista. Mariachi from noon – 2:30, food and strawberry picking and two screenings of Evolution of Organic at 3pm & 5pm in the packing shed. This should be a lot of fun. Hope you’ll come.

This Friday, May 4this the show in a barn at Mark Squire’s Tara Firma Farm. 6:30pm. This event is sponsored by Good Earth Natural Foods. It features music beforehand by Jerry Draper; and a panel discussion afterward with pioneer Wendy Krupnick, Mark Squire of Good Earth, Tom Mello of Amy’s, John Wick of the Marin Carbon Project and Jerry Draper of Marin Organic. Really looking forward to this event. Please join us. It’s at night in a barn, so bring a coat and/or blanket.

Organizing a Southern California campaign begins this week. Thanks to Dr. Bronner’s for sponsoring the campaign. It will be run by Corinne Bourdeau and Susan Haymer of 360 Degree Communications. Contact them at:
Let us hear from you if you live in the Southland and want to get involved, get notices or take part however. We’re coming off a good show on Earth Day for the Earth Focus Film Fest. Now we’re going to take the film wide.

Re: Buy Us A Song, our crowdfunding campaign to raise $20K for licensing five songs, we’re finally starting to build the site. Now it looks like we’ll run the campaign in June and July. Hallelujah, it’s the end. We’re putting finishing touches on credits revisions, will remaster the film next week and have it ready to distribute soon.

Thanks for all, Mark