Interviewees (in order of appearance):

Warren Weber of Star Route Farm, the oldest organic farm in California, who has a funny story about the beginnings of baby lettuce.

Amigo Bob Cantisano of Peaceful Valley Farm Supply and Organic Advisors, a Johnny Appleseed spreading organic and a key leader of the movement.

Stephen Decater of Live Power Community Farm, a student of Alan Chadwick at UC Santa Cruz who developed Rudolf Steiner’s Biodynamic philosophy into a practical farm

Jim Nelson, also a follower of Alan Chadwick, who founded Camp Joy Gardens and brings insight into the consciousness-raising dimensions of organic.

Wendy Johnson of the San Francisco Zen Center’s Green Gulch Farm, author of Gardening at the Dragon’s Gate and guide to the fierce green Zen path of organic.

Paul Muller of Full Belly Farm, which comes close to realizing the organic ideal.

Izzy Martin who pursues the politics, battles pesticides for twenty years, and builds the organic movement.

Bu Nygrens and Mary Jane Evans, founders of Veritable Vegetable, pioneering distributor, who give us a broad view of the evolution of organic.

Michael Funk of Mountain Peoples Warehouse who went on to found UNFI, now the largest distributor of organic and natural foods, an important part of the organic story.

Sibella Kraus, forager for Chez Panisse who brought together chefs and farmers, birthed farm-to-fork movements, farmers markets and urban ag parks.

Steve Pavich of Pavich Farms, trailblazing grape grower who is the first to take organic to commercial scale, with a dramatic story of rise and fall.

Tonya Antle, Steve Pavich’s sister-in-law and cheerleading marketer who breaks into supermarkets, takes Pavich up to 75 growers, then does it again at Earthbound Farm.

Allen Garcia, rice grower for Lundberg Farms who becomes a leader in wildlife conservation farming, creating “B&B’s for ducks” in flooded fields.

Brian Leahy, who became head of CCOF, the certifying group, during USDA Organic battles, and now heads the California Department of Pesticide Regulation, a visionary.

Michael Ableman, another pioneer, photographer and author of four books, whose journey from Fairview Gardens to Sole Food Street Farm captures the arc of organic.

Severine Fleming, founder of the Greenhorns and leader of the next generation of organic, who takes us on a tour, talks of succession and keeping organic land organic.

Ruthie King of the Grange Farm School, who shows us how to make the perfect compost pile.

Steve Pedersen of High Ground Organic Farms demonstrating how to grow your own green fertilizer using rhyzobial bacteria to colonize roots and fix atmospheric nitrogen.

Julie Guthman, professor and author of Agrarian Dreams, who brings an analysis of the industrialization and bifurcation of organic, how both sides changed and thrived.

Albert Straus of Straus Organic Creamery, the first west of the Mississippi, who led the mainstreaming of organic dairy and now is at the forefront of carbon farming.

Paul and Elizabeth Kaiser of Singing Frogs Farm, exemplary no-till farmers devoted to building soil while growing great crops.

ALBA Institute’s Nathan Harkleroad, who trains Latino workers to become farmers, and Javier Zamora, their star student who grows the best strawberries as JSM Organic

Kristyn Leach, Lalitha Visveswaran and Fred Hempel of Sunol Ag Park, started by Sibella Kraus.

Willow Rosenthal who pioneered City Slickers Farm to grow food for the inner city food desert of West Oakland.

Marie Hoff, shepherd who guides us to Fibershed, founded by Rebecca Burgess, a collective extending organic from food to fiber.

Marci Zaroff, eco-fashion pioneer who innovated organic cotton and “turned the concept of organic fashion from hippie to hip.”

Jacob Katz of Project Nigiri, who is growing “floodplain fatties,” baby salmon that thrive in flooded rice fields, working with nature to restore self-sustaining runs of salmon

John Wick and Dr. Jeffrey Creque of the Marin Carbon Project, carbon farming leaders who have discovered ways to take carbon dioxide out of the atmosphere and put it in the ground where it belongs, the “best news on the planet.”

Kelly Mulville of Paicines Ranch and Joe Morris of Morris Grass-Fed, who explore how microbes sequester carbon, the role of photosynthesis in plants feeding the soil, and intensive rotational grazing strategies -- graze, dung and trample.

Renata Brillinger of CalCAN, policy expert and leading voice in California’s carbon farming initiatives, takes us on the Carbon Tour and talks of the Brown Revolution.


Mark Kitchell – Director, writer and producer – is best known for Berkeley in the Sixties, a classic that has become one of the defining films about the protest movements that shook America during the 1960s. More recently he made A Fierce Green Fire, the first film to bring together all the major parts of the environmental movement. It was a big success, peaking with national broadcast on American Masters on Earth Day 2014.

Bob Dalva – Editor of the fine-cut – went to USC Cinema with George Lucas and came up at Francis Ford Coppola’s American Zoetrope. He has edited 29 features: The Black Stallion; Jumanji; Captain America; Jurassic Park III; and Mark's favorite, October Sky. He also edited the amazing TV cutdown of A Fierce Green Fire.

Vicente Franco – Cinematographer – shot superb plein-air interviews. He’s everybody’s first call for documentaries in the Bay Area. His camera credits would fill a page or two. He also directed and produced Daughter From Danang and The Summer of Love.

Veronica Selver – Editor of the rough-cut – edited both Berkeley in the Sixties and A Fierce Green Fire. She’s best known for Word Is Out, the pioneering film about growing up gay in America. Over four decades she has edited: On Company Business; You Got To Move; Brother Outsider: The Life of Bayard Rustin; and many more.

James Gowdey – Assistant Editor, additional editor & post-production supervisor – came up on A Fierce Green Fire and proved indispensable again.

Todd Darling – additional Cinematography – made Occupy the Farm, about wresting the Gill Tract from UC Berkeley, and a film-in-progress about Standing Rock, Two Rivers

 Loretta Molitor and Ray Day share sound recording credits

Jen Petrucelli and Rachel Antell are the archival research team. Rachel recently was archival producer on Nancy Kates’ Regarding Susan Sontag. Jen was archival researcher on historical documentaries for Lucasfilm ranging from Mata Hari to Patton. She wrote and produced Double Victory on the Tuskegee airmen.

Nick Stern created animation and graphics. He is an Animation Hall of Fame inductee, best known for Who Killed Roger Rabbit? Nick and Mark went to high school together so this was a bit of a reunion.

Gary Malkin and Dan Alvarez composed the music. Gary composed scores for A Thousand Pieces of Gold; Thrive: What on Earth Will It Take?; Journey of the Universe; and more. He scored Unsolved Mysteries for many a year, and is known in human potential circles as a brilliant composer-musician.

Frances McDormand – Narrator – is a prolific actress: Three Billboards Outside Ebbing, Missouri; Olive Kitteridge; Miss Pettigrew Lives for a Day; Burn After Reading; Fargo; Laurel Canyon; North Country; Almost Famous; Madeline; Mississippi Burning; Raising Arizona; and Blood Simple.