Evolution of Organic brings us the story of organic agriculture, told by those who built the movement. A motley crew of back-to-the-landers, spiritual seekers and farmers’ sons and daughters reject chemical farming and set out to explore organic alternatives. It’s a heartfelt journey of change from a small band of rebels to a cultural transformation in the way we grow and eat food. By now organic has gone mainstream – split into an industry oriented toward bringing organic to all people, and a movement that has realized a vision of sustainable agriculture.
Evolution of Organic is not just a history, but looks to exciting and important futures:
• The next generation who are broadening organic into no-till and urban; Latino growers and eco-fashion; even raising salmon in flooded rice fields
• Carbon farming as a solution to climate change, taking carbon dioxide out of the air and putting it in the ground where it belongs – “the best news on the planet”
• What lies “beyond organic,” from soil microbiology as the new frontier, to visions of a regenerative agriculture that restores everything from the ecosphere to the human spirit. As Bu Nygrens says laughing, “Inevitable Vegetable!”
Evolution of Organic is narrated by Frances McDormand. Music was composed by Gary Malkin and Dan Alvarez, with songs by The Grateful Dead, Bruce Springsteen, Dave Mallett, Country Joe & The Fish and David Gans. The interviews were filmed by Vicente Franco and there are 96 sources of archival film and photos that bring back the times in all their immediacy and passion. Robert Dalva edited the film with artistic and technical mastery. Mark Kitchell directed, wrote and produced. He is best known for Berkeley in the Sixties, which was nominated for an Academy Award, won top honors and has become a well-loved classic. More recently he made A Fierce Green Fire, an acclaimed exploration of environmental activism from conservation to climate change.
So you could say that Evolution of Organic is the third in a trilogy of films about social change movements. We are fortunate to be the first, among all the films on food and farming, to tell the story of the organic movement. It is such a popular subject, people care so much about where their food comes from and how it is grown. This film is perfect for that audience. It gives them organic, past, present and future, all in an entertaining 86-minute package. It is funny and engaging as well as informative and illuminating. Everybody loves the film.
Evolution of Organic launched in 2017. In 2018 the plans are to organize 300 or more screenings around the country and the world. We are veterans of grassroots outreach and distribution. We will show the film not just in theaters, schools and libraries, but community centers, barns and fields. Our mantra is “find the organic community.” We want to work with local organizations to sponsor and host screenings. Take a look at the schedule on this website to see upcoming engagements and what is in the works. Check out the How Can I Help page for purchase and rental information, setting up screenings and supporting the film.
Please contact Mark Kitchell about support, offers to help and questions.